The strategy of making a case study. The complete structure of the paper.
Individuals who work in business, marketing, design, social sciences, legal, medical, engineering, academic, and many other additional fields and services quite often need to submit report about a person, customer, a group of people, or a situation that they have been studying over a certain period of time. Such a published text is called a case study, and in order to achieve success in writing good marketing case studies, it is important to ensure you follow and understand specific guidelines because they have a particular style and format.
You may be surprised, but case studies may also be in a video format. Sometimes, people would prefer to watch video and not to read a written text. Video format is really convenient and useful. You may post it Facebook or on a website page. For sure, creating a design for you video and the video itself requires more free time. Are you in search of a brand new help? Contact our company any time. The team of professional is at your disposal. Call us now and get a design for free!
How Essay and Case Study Differ?
You might already have an experience and be familiar with essay writing. Essays differ from case studies because they form an answer on a certain question based on research and experience through the author’s own evaluation. Moreover, they have another content and organization. Report, in turn, presents and analyzes complete results from practical research. While reports are usually descriptive, and they show sequential events such as real experiments or results of surveys, essay can be evaluative and discursive. The kind of the essay depends on the given questions.
Often, business case studies on marketing can describe the real success of a business cooperation experience of a company and a customer/customers. Because marketing case studies are written in an educational form for readers, their content must include as clear information as possible. Ensure that the organization of this writing is as follows:
The title should include a very accurate description of a study. It has to be very powerful and effective because its function is to impact the readers and let them know what the main focus of the study is. If you intend to complete a paper on your own, but the problem with the title page still exists, you may always visit our website or contact our team and use the help of professional services.
Since it is not a scientific paper, the abstract in this written text is free from the format, i.e. no subheadings of methodology, conclusion etc. You need to include a background which has to outline, for instance, the marketing design of the study under analysis. Then you need to share relevant and important additional details and results of the study and include an overall conclusion. The final step is to show five key words.
In this section, you need to point down the top issues and problems discussed in the text. Moreover, provide a brief review of the published literature relevant to your subject. The best kind of readings to use here are other review articles and the first case that was described in the literature. Finally, do not forget to form a strong thesis statement as it may be one of the benefits and a key to success of your work.
If you are working in the industry of medical services, for example, please note that in this part, you should share the real information about your patient’s health issues, impact of treatment, and laboratory results. All the data has to be presented in chronological order in the text and in figures or tables. Research ethics is crucial: your customer cannot be identified anywhere in the content of the study. If it is necessary to post a photo, your customer has to read and sign a written consent. To publish your text, you have to find the primary care physician and come to an agreement.
In this big section of the text, you should present the case and share the laboratory findings. An author’s job is to relate his/her conclusion to the previous studies and, in case they differ, find and make clear the reason of this dissimilarity and post your scientific opinion. The question you should answer and support here is why your paper content is unique.
Make a summary of what you have learnt from your study. Do not repeat the case history and share new information; just give short and informative conclusions that fit the content.
If there are individuals who have assisted you in your study, but they are not co-authors, make sure to acknowledge them.
All the readings must be introduced on a separate page. Search for only new and reliable sources such as top peer-reviewed scholarly articles. The website on which you found the reading must be trustful. List them in alphabetical order on this page. Forget about Facebook and Wikipedia. Make sure that the entire design is accurate according to the chosen formatting style – MLA, APA, Harvard etc.
Tables and Figures
If you have content that you cannot mention in the previous sections, put it to tables and figures. Feel free to locate them on this page of your writing. Adding tables and photographs is a great strategy that may lead to success because it makes the writing more educational and comprehensible to read.
Are People Taught Case Study Completion?
This type of writing is rather popular in education systems all over the world, and quite often, it happens to be a form of assignment. This project is very helpful in school/university because students feel free to apply their knowledge in practice. For example, students who take courses in psychotherapy or physiology can find themselves in the role of professionals and examine how certain method can be applied to the customer and how your case management and counseling background can help the customers.
The students can not only pay more attention to the development of their technical writing skills but also demonstrate their individual approach and strategy to a specific issue. Although teaching how to write a case study requires big amount of time, students need training in this field because the process of the case study writing is complex. A good guide will help them learn a strategy of using their analytical abilities to make a top work. Besides, you can always mention this skill during the interview with the company you want to work for.
What Is the Case Study Method?
If you are a student in a law school or you are planning to get your MBA, Harvard University has prepared lots of extremely helpful tips on case study writing for current and prospective students. For instance, Harvard Law School presents the difference between case study and case approach. While the first one uses a narrative of a legal dilemma to showcase the principles of law, the second uses a court decision for the same purpose. The case study strategy needs teamwork and communication between the participants, whereas the case method uses the contact between professor and learner. Finally, the case study organization analyzes the dilemma in its developments, while the second strategy analyzes it after it has been resolved.
However, case study is not all about students. Business persons often require writing this type of paper to achieve success. A proper case study in a business, for example, marketing, industry may describe some personal, team, company, marketing, or business problem and the means of solving it. Otherwise, it may discuss a business goal and the top way to success. Moreover, it may be short or long, but it must contain all the necessary information.
Let’s discuss how to complete a marketing case study. This kind of paper may help you describe how you, your customer/customers, or a company could achieve a success in a certain marketing endeavor. First of all, you should design a subject and introduce the customer/customers’ business story and top weaknesses. After it, specify what the main purpose of your business customer/customers was. Next, allow the audience read your expectations regarding the application of the particular marketing method for the customer. Keep in mind that all the mentioned parts must not be long.
The next part of design is the discussion of the marketing strategy and services used during the process. For sure, you must present the most new and successful methods that led the customer or a company to prosperity in the marketing industry in particular. Then, feel free to show the results of your marketing approaches and even the feedback from the company, if possible. In a conclusion, explain what you have learnt and tell if this knowledge may fit others.
Our team has more advice for you. Try to look at your marketing case study from an advertisement angle. Just imagine that you doubt what marketing company, brand, or business services to choose. Feel free to think like a potential client. Make a creative design for your paper. Add a video presentation if necessary. As we have already mentioned, if you have problems with any of the steps, our expert team will be happy to provide a brand new help to you. Moreover, if you choose a video format for your marketing case study, you may get the design for free.
As you have already understood, writing a case study, especially a marketing one, is not an easy task to complete. Therefore, you may need help. Nowadays, there are many companies in the world that offer aid. However, you do not need to search for long. Our professional team is always at your disposal. You may visit our website, Facebook group, or contact our support team round the clock. We offer a brand new help with the design and completion of any assignment that you wish!